Tech Innovator & Entrepreneur
I'm Rodolfo F. Marrero, a problem solver dedicated to making the world a better place through technology. I'm interested in all sorts of things, from Arduinos to Kubernetes ☸️ clusters running AI applications, to music, where I have a passion for Opera 🎵.
I'm currently working at Excel™️ where I'm a co-founder and the Chief Technology Officer, and my current focus is the realm of cybersecurity. I'm also looking forward to working on connecting LLMs to data warehouses for easier data analytics.
INC 500
Recognized among fastest-growing private companies in the US 6x in a row
Deloitte Fast 500
#1 Insurance company in North America in 2017
Entrepreneur of the Year
Regional Award Winner in 2018, Ohio Region
Stevie Award
Outstanding growth and business achievements
Technology Stack
Ventures
Excel™ - Helping Insurance Brands Acquire The Right Customer At Scale
Acquiring the right customers at scale can be challenging and costly. For over 10 years, Excel™ has used data science, top-notch marketing, and a partnership mindset to help brands find new insurance prospects on demand. This innovative company specializes in the lead generation industry, trailblazing in verticals like Auto, Health, Home, Life and Medicare Insurance.
Learn moreAgileRates - Helping Consumers with Auto and Home Insurance
AgileRates was a performance marketing company operating in the verticals of Auto, and Home. AgileRates was founded in 2017 with the vision to make Auto Insurance simple for consumers. AgileRates ramped up operations quickly, reaching 1 million in revenue in about 7 months. The business was acquired by Excel™ in 2020.
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Empire Dev - Your Imagination Is The Limit
Empire Dev is a tech consulting company I founded back in 2014, the same week Kubernetes was initially released. Empire Dev has help companies make the Inc 500 list, and it is my incubator, the place where ideas take shape.
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MyRates - Home Insurance
Launched in 2014, MyRates.com was acquired by All Web Leads, Inc. in October 2015. The MyRates.com team utilized comprehensive technology, reporting and bidding engines that allowed them to source, scale and deliver high-quality home insurance traffic and referrals at optimal cost for their partners.
Learn moreBook Recommendations

No Rules Rules
No Rules Rules reveals Netflix's unconventional corporate culture, highlighting how radical honesty, employee freedom, and removing controls can create an agile, innovative organization. The book offers insights into how high-performing cultures can thrive with minimal rules and maximum responsibility.
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The Lean Startup
The Lean Startup introduces an "agile" approach to creating and managing startups, focusing on delivering products to customers quickly while reducing market risk. The book provides a framework for testing business ideas through rapid experimentation and iterative product releases.
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The Richest Man In Babylon
Just about the best book for novices starting on their path to financial independence. This is an extremely simple book that explains very simple concepts really well. Highly recommended for novices.
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The Millionaire Next Door
"The Millionaire Next Door" is a great book that challenges conventional wisdom about what millionaires look like. Instead of focusing on high-income earners with extravagant lifestyles, the book delves into the lives of everyday millionaires who have amassed significant wealth through disciplined saving, frugal living, and strategic investing.
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