Excel™ - Helping Insurance Brands Acquire The Right Customer At Scale
Company Overview: Excel™ is an InsureTech company operating in the verticals of Auto, Health, Home, Life and Medicare Insurance. Excel™ was founded in 2013 with the vision that buying insurance should be simple. Excel™ found its calling to simplify the insurance buying process for consumers and creating win-win-win scenarios for consumers, our insurance partners, and the company. The company’s mission is to help insurance brands acquire the right consumers at scale.
Role: Chief Technology Officer & Co-Founder
Interesting Projects
- Developed a high performance data warehouse environment from the ground up using GCS, BigQuery, Rivery and Airflow.
- Developed a highly scalable, self-healing, world-class architecture using EKS, External Secret Manager, HPA, Keda autoscaler, Certificate Manager, Kong, ELK, Grafana/Prometheus, among other technologies.
- Developed a super flexible Headless CMS system utilizing StoryBlok, StoryBook, SvelteKit and GrowthBook.
- Developed an ML system that auto-optimizes for the highest eCPM out of a list of possible advertising options.
Technology Stack
- Frontend: StoryBlok, StoryBook, Svelte/SvelteKit, Tailwinds, Vite, Jest
- Backend: NestJS, SQS, SNS
- Infrastructure: EKS, Terraform, ELK, Grafana, Prometheus, AlertManager
- Other: GrowthBook
- Database: RDS (MySQL), DynamoDB, Redis
- Big Data: Airflow, Rivery, GCS, BigQuery, Great Expectations
Team & Leadership
Within Excel™ I’ve helped build the Tech and Data teams from scratch, iterating over different team compositions, development strategies, systems, etc. I’ve lead and coached a team of 12 to perform at the highest standards. My passion for excellence, along with my methodic execution has helped foster a spirit of learning and a hunger for continuous improvement. Having operated the business for many years, I’ve seen first hand how technical debt can paralyze a business, how a good system can provide unprecedented agility, how simple is generally better, and how different solutions can be right or wrong for a business, depending on its maturity and needs. I’m privileged to have this role, where the lessons are so abundant.
